We give you that extra boost of confidence.

Unlike the traditional beauty store that focuses on selling a bunch of products to the masses, we operate with the knowledge that all skin types and beauty needs are different, and we aim to provide solutions that would help our clients know and properly care for themselves. We are the beauty supply outlet for individuals who value looking and feeling their best, and desire value for money.

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Walking through local beauty supply stores, a common observation one would make is that products made-in-Africa account for a negligible percentage of products on the shelves. With limited resources and numerous other factors restricting the entry of many highly desirable products on several markets, we provide access to a wide range of authentic African-owned/sourced beauty products, thus reducing the need for importation and creating much-needed local jobs.

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To us, looking and feeling your best is where confidence starts, and we therefore make it a priority to make available to our clients the best selfcare possible by offering suitable product options at an affordable rate through a convenient shopping experience.